Maui stands at a critical environmental crossroads. In the wake of devastating wildfires, our island faces urgent ecological challenges that demand strategic, coordinated action. Today, we’re proud to introduce Treecovery’s Strategic Framework—a comprehensive roadmap designed to restore Maui’s natural landscapes while strengthening our community through environmental stewardship, food security, and cultural connection.’

“Treecovery is more than an environmental initiative—it’s a movement to heal both the land and community simultaneously,” says Matthew Murasko, Treecovery’s co-founder. “This Strategic Framework represents our commitment to an approach that honors Hawaiian values while delivering measurable, sustainable impact. We’re not just planting trees; we’re cultivating resilience rooted in cultural wisdom and ecological science.”

The framework is built on four strategic pillars that work in harmony: Regreening to restore 500 acres of wildfire-impacted land, Reshading to increase tree canopy coverage by 50% in priority conservation zones, Feeding to improve food security for 1,000 households, and Organizational Capacity to sustain our mission over time. Each pillar addresses immediate recovery needs while establishing long-term environmental resilience through measurable targets and clear value chains that connect community needs with tangible outcomes.

What sets Treecovery apart is our evolution pathway from innovation to standardization. We’re developing carbon credit integration protocols, standardizing GIS tracking systems for community monitoring, building professional staffing models that honor cultural wisdom, and systematizing resort partnerships to expand our funding base. We invite you to explore the full framework and join us in transforming Maui’s environmental future—whether through volunteering, partnership, knowledge sharing, policy advocacy, or financial support. Together, we can restore Maui’s natural landscapes while strengthening community resilience and cultural connection.